Everything could be so simple if you only had one goal…. But unfortunately, you usually have several, which are also competing with each other. What is the best way to balance these goals?

There are some buzzwords, that are used quiet often when it comes to analytics. In our new video about buzzwords in analytics, we explain what descriptive, diagnostic, prescriptive and predictive analytics actually are about.

Life – and planning in particular – would be so much easier if we knew in advance what was going to happen in the future. Of course, that’s not possible. But with predictive analytics, we come pretty close, at least for our planning questions.