There are some buzzwords, that are used quiet often when it comes to analytics. In our new video about buzzwords in analytics, we explain what descriptive, diagnostic, prescriptive and predictive analytics actually are about.

A good set of data is the core of every optimization project. But why is so crucial, to use real data already when still implementing the software? Let us share some insights we gained on data during our optimization projects.

Most companies are already aware of the potential for improvement. But how can optimization potential be identified and quantified? This is where optimization comes in and helps to replace gut feeling with numbers.