There are some buzzwords, that are used quiet often when it comes to analytics. In our new video about buzzwords in analytics, we explain what descriptive, diagnostic, prescriptive and predictive analytics actually are about.

There are many ways to make a project go awry. In today’s video, we explain three basic rules that almost guarantee your optimization project will screw up. If you’re a fan of epic project failures: Here comes the recipe!

It seems virtually impossible to find a model for our decision-making which takes all details into account. In this episode we demonstrate how data abstraction can help to model a problem, thus making it the core of successful optimization.