Most companies are already aware of the potential for improvement. But how can optimization potential be identified and quantified? This is where optimization comes in and helps to replace gut feeling with numbers.

Heuristics – is this just another buzzword? Why is it used so often when talking about optimization and what does it have to do with pizza? We explain what a heuristic is and how it works.

There are some buzzwords, that are used quiet often when it comes to analytics. In our new video about buzzwords in analytics, we explain what descriptive, diagnostic, prescriptive and predictive analytics actually are about.