{"id":8889,"date":"2025-09-18T08:51:26","date_gmt":"2025-09-18T06:51:26","guid":{"rendered":"https:\/\/optano.com\/?page_id=8889"},"modified":"2026-01-23T11:18:12","modified_gmt":"2026-01-23T10:18:12","slug":"consumer-goods","status":"publish","type":"page","link":"https:\/\/optano.com\/en\/branchen\/konsumgueter\/","title":{"rendered":"OPTANO for consumer goods - optimize sales &amp; supply chains"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"8889\" class=\"elementor elementor-8889\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a33c70 e-con-full e-flex e-con e-parent\" data-id=\"1a33c70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b4ecc7f e-con-full e-flex e-con e-child\" data-id=\"b4ecc7f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7363a7b elementor-widget elementor-widget-counter\" data-id=\"7363a7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">logistics costs<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">- <\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"14\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7018c2 e-con-full e-flex e-con e-child\" data-id=\"d7018c2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4c0500 elementor-widget elementor-widget-counter\" data-id=\"a4c0500\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Storage costs<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">- <\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"10\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a13c33a e-con-full e-flex e-con e-child\" data-id=\"a13c33a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3714846 elementor-widget elementor-widget-counter\" data-id=\"3714846\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">EBITDA potential<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+ <\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"25\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1899c24 e-con-full e-flex e-con e-parent\" data-id=\"1899c24\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-84359b1 e-con-full e-flex e-con e-child\" data-id=\"84359b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-847bb23 elementor-widget elementor-widget-image\" data-id=\"847bb23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"550\" height=\"550\" src=\"https:\/\/optano.com\/wp-content\/uploads\/2025\/10\/Konsumgueter-OPTANO.png\" class=\"attachment-large size-large wp-image-9459\" alt=\"\" srcset=\"https:\/\/optano.com\/wp-content\/uploads\/2025\/10\/Konsumgueter-OPTANO.png 550w, https:\/\/optano.com\/wp-content\/uploads\/2025\/10\/Konsumgueter-OPTANO-300x300.png 300w, https:\/\/optano.com\/wp-content\/uploads\/2025\/10\/Konsumgueter-OPTANO-150x150.png 150w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-420be08 e-con-full e-flex e-con e-child\" data-id=\"420be08\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-eda9465 e-con-full e-flex e-con e-child\" data-id=\"eda9465\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4024a9d elementor-widget elementor-widget-heading\" data-id=\"4024a9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Efficient sales planning and resilient supply chains for consumer goods<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c42654d e-con-full e-flex e-con e-child\" data-id=\"c42654d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6310cfc elementor-widget elementor-widget-text-editor\" data-id=\"6310cfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Increasing complexity, volatile demand, high set-up costs and inefficient production planning pose immense challenges for companies in the consumer goods industry. Historically grown networks, material bottlenecks and a large number of product variants make it difficult to efficiently manage production, distribution and warehousing. With OPTANO, production lines can be optimally utilized, material flows can be intelligently controlled and strategic decisions can be made based on data - for greater efficiency, resilience and competitiveness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fe75e5 e-con-full e-flex e-con e-parent\" data-id=\"4fe75e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e7f858 elementor-widget elementor-widget-heading\" data-id=\"4e7f858\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Possible applications for consumer goods<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8832231 elementor-widget elementor-widget-template\" data-id=\"8832231\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"10342\" class=\"elementor elementor-10342\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b41669c e-grid e-con-full e-con e-child\" data-id=\"6b41669c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-57ece869 e-con-full e-flex e-con e-child\" data-id=\"57ece869\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-453152b elementor-align-center elementor-tablet-align-center elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"453152b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/optano.com\/en\/usecases\/distribution\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Distribution management<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d814232 e-con-full e-flex e-con e-child\" data-id=\"1d814232\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9fe4c3 elementor-align-center elementor-tablet-align-center elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"e9fe4c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/optano.com\/en\/usecases\/warehouse-management\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Warehouse management<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31c2b2d9 e-con-full e-flex e-con e-child\" data-id=\"31c2b2d9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cec7836 elementor-align-center elementor-tablet-align-center elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"6cec7836\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/optano.com\/en\/usecases\/portfolio-management\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Portfolio management<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20d51cc5 e-con-full e-flex e-con e-child\" data-id=\"20d51cc5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1abd40df elementor-align-center elementor-tablet-align-center elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"1abd40df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/optano.com\/en\/usecases\/production-planning\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Production planning<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35a0d80d e-con-full e-flex e-con e-child\" data-id=\"35a0d80d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3dc1519a elementor-align-center elementor-tablet-align-center elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"3dc1519a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/optano.com\/en\/usecases\/supply-chain\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Supply Chain Management<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34a41bc6 e-con-full e-flex e-con e-child\" data-id=\"34a41bc6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55db7e65 elementor-align-center elementor-tablet-align-center elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"55db7e65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/optano.com\/en\/individual-solutions\/optano-individual\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Customized solutions<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4400d7 e-con-full e-flex e-con e-parent\" data-id=\"c4400d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6d167ce e-con-full e-flex e-con e-child\" data-id=\"6d167ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c646c4 elementor-widget elementor-widget-heading\" data-id=\"8c646c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Advantages at a glance<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7cc160 e-con-full e-flex e-con e-child\" data-id=\"e7cc160\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2c5b188 e-grid e-con-full e-con e-child\" data-id=\"2c5b188\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-291e39c e-con-full e-flex e-con e-child\" data-id=\"291e39c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd4b59f elementor-view-framed icon-vorteile elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"fd4b59f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns:serif=\"http:\/\/www.serif.com\/\" width=\"100%\" height=\"100%\" viewbox=\"0 0 80 80\" xml:space=\"preserve\" style=\"fill-rule:evenodd;clip-rule:evenodd;stroke-linejoin:round;stroke-miterlimit:2;\">    <g transform=\"matrix(1,0,0,1,-360,-240)\">        <g transform=\"matrix(1,0,0,1,20,0)\">            <path d=\"M417.5,315L402.5,315L402.5,265L417.5,265L417.5,315ZM407.5,310L412.5,310L412.5,270L407.5,270L407.5,310Z\" style=\"fill-rule:nonzero;\"><\/path>        <\/g>        <g transform=\"matrix(1,0,0,1,-19.7613,0)\">            <path d=\"M437.5,315L422.5,315L422.5,280L437.5,280L437.5,315ZM427.5,310L432.5,310L432.5,285L427.5,285L427.5,310Z\" style=\"fill-rule:nonzero;\"><\/path>        <\/g>        <path d=\"M377.5,315L362.5,315L362.5,295L377.5,295L377.5,315ZM367.5,310L372.5,310L372.5,300L367.5,300L367.5,310Z\" style=\"fill-rule:nonzero;\"><\/path>        <g transform=\"matrix(1,0,0,1,-39.9204,0)\">            <path d=\"M432.5,310L427.5,310L427.5,255L437.5,255.014L437.5,250L422.5,250L422.5,315L437.5,315L437.5,250L432.818,250L432.5,310Z\" style=\"fill-rule:nonzero;\"><\/path>        <\/g>    <\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a8041b elementor-widget elementor-widget-text-editor\" data-id=\"0a8041b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Manage stocks dynamically<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa1030b e-con-full e-flex e-con e-child\" data-id=\"aa1030b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce4fe6d elementor-view-framed icon-vorteile elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"ce4fe6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns:serif=\"http:\/\/www.serif.com\/\" width=\"100%\" height=\"100%\" viewbox=\"0 0 64 64\" xml:space=\"preserve\" style=\"fill-rule:evenodd;clip-rule:evenodd;stroke-linejoin:round;stroke-miterlimit:2;\">    <g transform=\"matrix(1,0,0,1,-1168,-240)\">        <g transform=\"matrix(1.03226,0,0,1,1168.29,240)\">            <path 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data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2197040 elementor-view-framed icon-vorteile elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"2197040\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xmlns:serif=\"http:\/\/www.serif.com\/\" width=\"100%\" height=\"100%\" viewbox=\"0 0 80 79\" xml:space=\"preserve\" style=\"fill-rule:evenodd;clip-rule:evenodd;stroke-linejoin:round;stroke-miterlimit:2;\">    <g transform=\"matrix(1,0,0,1,-841,-401)\">        <g transform=\"matrix(1.01266,0,0,1,841.109,401)\">            <path d=\"M78.784,39.5L0,39.5L0,79L78.784,79L78.784,39.5ZM4.964,44.465L10.577,44.465C10.361,47.271 7.986,49.645 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.elementor-element.elementor-element-9c42986{--min-height:125px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;}.elementor-2696 .elementor-element.elementor-element-a0dbdc4{font-size:var( --e-global-typography-42041fa-font-size );line-height:var( --e-global-typography-42041fa-line-height );letter-spacing:var( --e-global-typography-42041fa-letter-spacing );word-spacing:var( --e-global-typography-42041fa-word-spacing );}.elementor-2696 .elementor-element.elementor-element-9adbc55{font-size:var( --e-global-typography-eedfdd6-font-size );line-height:var( --e-global-typography-eedfdd6-line-height );letter-spacing:var( --e-global-typography-eedfdd6-letter-spacing );word-spacing:var( --e-global-typography-eedfdd6-word-spacing );}}@media(max-width:480px){.elementor-2696 .elementor-element.elementor-element-54119701{--width:100%;--align-items:flex-start;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );}.elementor-2696 .elementor-element.elementor-element-b6dda73{--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;}.elementor-2696 .elementor-element.elementor-element-9c42986{--min-height:125px;--z-index:6;}.elementor-2696 .elementor-element.elementor-element-9c42986.e-con{--flex-grow:0;--flex-shrink:0;}.elementor-2696 .elementor-element.elementor-element-a0dbdc4{font-size:var( --e-global-typography-42041fa-font-size );line-height:var( --e-global-typography-42041fa-line-height );letter-spacing:var( --e-global-typography-42041fa-letter-spacing );word-spacing:var( --e-global-typography-42041fa-word-spacing );}.elementor-2696 .elementor-element.elementor-element-9adbc55{font-size:var( --e-global-typography-eedfdd6-font-size );line-height:var( --e-global-typography-eedfdd6-line-height );letter-spacing:var( --e-global-typography-eedfdd6-letter-spacing );word-spacing:var( --e-global-typography-eedfdd6-word-spacing );}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2696\" class=\"elementor elementor-2696 swiper-slide e-loop-item e-loop-item-14143 post-14143 post type-post status-publish format-standard has-post-thumbnail hentry category-37 tag-einzelhandel tag-konsumgueter tag-log26 tag-logistik\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-54119701 e-con-full e-flex e-con e-parent\" data-id=\"54119701\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/optano.com\/en\/media\/insight\/1\/end-to-end-entscheidungsunterstuetzung-in-der-handelslogistik\/\">\n\t\t<div class=\"elementor-element elementor-element-b6dda73 e-con-full e-flex e-con e-child\" data-id=\"b6dda73\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c42986 e-con-full e-flex e-con e-child\" data-id=\"9c42986\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-497bd4b e-flex e-con-boxed e-con e-child\" data-id=\"497bd4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0dbdc4 elementor-widget elementor-widget-text-editor\" data-id=\"a0dbdc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMarch 3, 2026\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9adbc55 elementor-widget elementor-widget-text-editor\" data-id=\"9adbc55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEnd-to-end decision support in retail logistics\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-2696\">.e-loop-item-13900 .elementor-element.elementor-element-b6dda73:not(.elementor-motion-effects-element-type-background), .e-loop-item-13900 .elementor-element.elementor-element-b6dda73 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/optano.com\/wp-content\/uploads\/2026\/02\/Handelslogistik_unter_Druck.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2696\" class=\"elementor elementor-2696 swiper-slide e-loop-item e-loop-item-13900 post-13900 post type-post status-publish format-standard has-post-thumbnail hentry category-37 tag-einzelhandel tag-konsumgueter tag-log26 tag-logistik tag-netzwerkplanung\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-54119701 e-con-full e-flex e-con e-parent\" data-id=\"54119701\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/optano.com\/en\/media\/insight\/1\/handelslogistik_unter_druck\/\">\n\t\t<div class=\"elementor-element elementor-element-b6dda73 e-con-full e-flex e-con e-child\" data-id=\"b6dda73\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c42986 e-con-full e-flex e-con e-child\" data-id=\"9c42986\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-497bd4b e-flex e-con-boxed e-con e-child\" data-id=\"497bd4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0dbdc4 elementor-widget elementor-widget-text-editor\" data-id=\"a0dbdc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tFebruary 25, 2026\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9adbc55 elementor-widget elementor-widget-text-editor\" data-id=\"9adbc55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tRetail logistics under pressure\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-2696\">.e-loop-item-10506 .elementor-element.elementor-element-b6dda73:not(.elementor-motion-effects-element-type-background), .e-loop-item-10506 .elementor-element.elementor-element-b6dda73 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/optano.com\/wp-content\/uploads\/2025\/12\/SKU-Konsolidierung-in-der-Konsumgueter-Logistik_1920x500.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2696\" class=\"elementor elementor-2696 swiper-slide e-loop-item e-loop-item-10506 post-10506 post type-post status-publish format-standard has-post-thumbnail hentry category-37 tag-konsumgueter tag-logistik tag-netzwerkplanung\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-54119701 e-con-full e-flex e-con e-parent\" data-id=\"54119701\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/optano.com\/en\/media\/insight\/1\/sku-konsolidierung-in-der-konsumgueter-logistik\/\">\n\t\t<div class=\"elementor-element elementor-element-b6dda73 e-con-full e-flex e-con e-child\" data-id=\"b6dda73\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c42986 e-con-full e-flex e-con e-child\" data-id=\"9c42986\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-497bd4b e-flex e-con-boxed e-con e-child\" data-id=\"497bd4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0dbdc4 elementor-widget elementor-widget-text-editor\" data-id=\"a0dbdc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSeptember 22, 2025\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9adbc55 elementor-widget elementor-widget-text-editor\" data-id=\"9adbc55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSKU consolidation in consumer goods logistics\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-2696\">.e-loop-item-10596 .elementor-element.elementor-element-b6dda73:not(.elementor-motion-effects-element-type-background), .e-loop-item-10596 .elementor-element.elementor-element-b6dda73 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/optano.com\/wp-content\/uploads\/2025\/12\/Rythm_Wheel_basierte_produktionsplanung_1920x500.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2696\" class=\"elementor elementor-2696 swiper-slide e-loop-item e-loop-item-10596 post-10596 post type-post status-publish format-standard has-post-thumbnail hentry category-37 tag-konsumgueter tag-produktionsplanung tag-supply-chain\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-54119701 e-con-full e-flex e-con e-parent\" data-id=\"54119701\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/optano.com\/en\/media\/insight\/1\/rhythm-wheel-basierte-produktionsplanung\/\">\n\t\t<div class=\"elementor-element elementor-element-b6dda73 e-con-full e-flex e-con e-child\" data-id=\"b6dda73\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c42986 e-con-full e-flex e-con e-child\" data-id=\"9c42986\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-497bd4b e-flex e-con-boxed e-con e-child\" data-id=\"497bd4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0dbdc4 elementor-widget elementor-widget-text-editor\" data-id=\"a0dbdc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAugust 22, 2025\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9adbc55 elementor-widget elementor-widget-text-editor\" data-id=\"9adbc55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tRhythm Wheel based production planning\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-2696\">.e-loop-item-10977 .elementor-element.elementor-element-b6dda73:not(.elementor-motion-effects-element-type-background), .e-loop-item-10977 .elementor-element.elementor-element-b6dda73 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/optano.com\/wp-content\/uploads\/2025\/12\/Optimierung_desPproduktionsprozesses_1920x500.jpg\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"2696\" class=\"elementor elementor-2696 swiper-slide e-loop-item e-loop-item-10977 post-10977 post type-post status-publish format-standard has-post-thumbnail hentry category-37 tag-einzelhandel tag-konsumgueter tag-portfolio\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-54119701 e-con-full e-flex e-con e-parent\" data-id=\"54119701\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/optano.com\/en\/media\/insight\/1\/optimierung-des-produktportfolios\/\">\n\t\t<div class=\"elementor-element elementor-element-b6dda73 e-con-full e-flex e-con e-child\" data-id=\"b6dda73\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c42986 e-con-full e-flex e-con e-child\" data-id=\"9c42986\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-497bd4b e-flex e-con-boxed e-con e-child\" data-id=\"497bd4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0dbdc4 elementor-widget elementor-widget-text-editor\" data-id=\"a0dbdc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tJuly 2, 2025\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9adbc55 elementor-widget elementor-widget-text-editor\" data-id=\"9adbc55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOptimization of the product portfolio\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Optimize sales planning and supply chains with software support - for lower storage costs, better availability and fast market reactions.<\/p>","protected":false},"author":3,"featured_media":9353,"parent":6645,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8889","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/optano.com\/en\/wp-json\/wp\/v2\/pages\/8889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optano.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/optano.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/optano.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/optano.com\/en\/wp-json\/wp\/v2\/comments?post=8889"}],"version-history":[{"count":38,"href":"https:\/\/optano.com\/en\/wp-json\/wp\/v2\/pages\/8889\/revisions"}],"predecessor-version":[{"id":12783,"href":"https:\/\/optano.com\/en\/wp-json\/wp\/v2\/pages\/8889\/revisions\/12783"}],"up":[{"embeddable":true,"href":"https:\/\/optano.com\/en\/wp-json\/wp\/v2\/pages\/6645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/optano.com\/en\/wp-json\/wp\/v2\/media\/9353"}],"wp:attachment":[{"href":"https:\/\/optano.com\/en\/wp-json\/wp\/v2\/media?parent=8889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}