ORCONOMY is now called OPTANO. Of course, a major change like this doesn’t remain secret for long and a number of people have approached us wanting to know more.  Why? What for? These have been the questions that most people have asked us.

Here is a fun tale about the reasons behind our new name.

Once upon a time…

Once upon a time there were three very competent yet inexperienced magicians who set out to make the world a better place. They were full of enthusiasm for their magic but they didn’t want to keep it just to themselves and use it all on their own. Therefore, they established a magicians’ guild in which they improved their magic and where they wanted to share it with other magicians and  wizards. They also wanted to provide their services to all the other kingdoms in the world. However, their magicians’ guild didn’t have a name. What should they call it, how could people find them if they didn’t have a name? They considered this for a long time. They had a lot of ideas and in the end they decided that the name ORCONOMY was the ideal choice!  It was a word made up of OR (the abbreviation for Operations Research, their specialist field of magic in which they had had a fantastic teacher) and Economy, that was their goal. This was just what they had been looking for as this was precisely what they wanted to do with their magic: use the magic spells of OR to trade with other kingdoms. “It is a meaningful name, logical and easy to remember. This name suits us!“, they thought. They were happy with their choice.

The magicians‘ guild grew and thrived magnificently! It found a lot of other wizards and magicians who devised new magic spells with them which they then introduced to the world. Yet gradually, as the years went on and the number of trading partners grew, it was as if the name had been cursed. The perfect name turned out to be something that was more difficult to understand than even some magic spells.

With its four syllables, (OR-CO-NO-MY), the name was unusually long ( only RUM-PEL-STILT-SKIN had an even longer name but nobody was supposed to know his name anyway) and difficulties continued to arise, particularly in conversations. People wanted to know how to pronounce the name properly.

„Do we have to spell the OR at the beginning, like O-R-CONOMY?” they were asked, “Or should it be read as one word?” “Could you spell that for me, please?“ As logical as the name seemed to them, others couldn’t grasp the logic behind it and so it often became a hindrance.

However, the three magicians didn’t let that deter them. Out of all the magic spells at their disposal, the magicians and wizards of the ORCONOMY magicians’ guild, built a magic tool box together in which they put all their skills and which made their magic accessible to non-magicians. Once again, the question of a suitable name arose. The three magicians had learned from their experience in the past and so they held a large convention in which all the magicians and wizards took part. They debated for a long time and finally came to a decision: it was to be called OPTANO!

Unfortunately, OPTANO resulted in even more confusion regarding the name of the guild. The three magicians traveled around the world and presented OPTANO under the name of the guild, ORCONOMY, but the distinction between ORCONOMY and OPTANO was no longer clear. For many trading partners they were the “OPTANOS” and in the course of time, this is what they increasingly felt themselves to be. Their outward image became more and more of an  internal conflict. The distance to ORCONOMY became more palpable…

Finally they concluded that this feeling also had to be reflected in their name – because there really is more to a name, after all. Therefore, the magicians’ guild decided “As of now , our name is OPTANO”.

Otherwise they remained true to themselves. They were still the three magicians as they were at the start, although no longer as inexperienced, and they all lived and worked happily ever after…

Afterword: They still couldn’t quite forget their original name, however. The magicians and wizards still called themselves ORCs (even though this belonged to another genre) and who knows? Maybe they will never stop doing so. And perhaps the  moral of the story is: “It can never hurt to remember where you came from…”

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