3 Thoughts on…

»Logistics is becoming ever more complex. Which factors contribute towards increasing complexity and how can intelligent planning software help to combat this challenge?

Thoughts by Dr. Ingmar Steinzen – CEO of OPTANO

Customer demands are increasing complexity in logistics

One reason for increased complexity in logistics is certianly the growing demands of customers for delivery speed and flexibility. Many companies worry that they are not up to this growing challenge. Logistics providers are compelled to increase customer satisfaction. In order to do this they need to become more efficient to gain a competitive edge. This requires the seamless integration of technology and data – and a planning system which makes complexity manageable.

Resilient supply chains increase complexity in logistics

A further factor is that it is necessary to have resilient supply chains. Markets are being shaped by globalization. Long supply chains and thus the ever increasing complexity in logistics are the results, leading to higher vulnerability. The resilience of supply chains by means of diversification is certainly a complex issue, however it enables companies to respond to unexpected problems far better and more flexibly.

Managing complexity in logistics with Prescriptive Analytics

Companies should focus a great deal more on how to manage complexity in order to remain competitive. Implementing Prescriptive Analytics along the entire supply chain offers all parties involved far more planning certainty and it makes complexity manageable. The growing customer demands and the establishment of resilient supply chains are no longer horror scenarios for companies. By deploying planning software such as OPTANO, there is a sound basis on which to plan and optimize logistic processes.

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